The QuickTime family of digital media creation, delivery and playback software lets you deliver live or pre-recorded video and audio to an audience of any size. When combined with QuickTime Player and QuickTime Pro, these applications work together to provide the industry’s first end-to-end, standards-based digital media delivery system.

QuickTime 7 is Apple's cutting-edge digital media software for both Mac and Windows-based computers delivers unparalleled quality for creating, playing and streaming audio and video content over the Internet. Besides playing MPEG-4 and MP3 content, it supports timecode tracks as well as MIDI standards such as the Roland Sound Canvas and GS format extensions. It also supports key standards for web streaming, including HTTP, RTP and RTSP. Plus, it supports every major file format for images, including JPEG, BMP, PICT, PNG and GIF. QuickTime 7 features an ultra efficient new H.264 video codec delivering stunning quality at remarkably low data rates from 3G to iChat AV to HD.